By Alejandra Paladino, REALTOR® | Moving to Arizona
If you've been driving near Power Road and Williams Field Road in Gilbert lately, you've noticed the activity dirt moving, model homes going up, and a new neighborhood taking shape on land that was open desert just a couple of years ago. That's Bella Storia, and it's quickly becoming one of the most talked-about new construction communities in the East Valley.
I'm Alejandra Paladino, a REALTOR® specializing in Gilbert and the Southeast Valley — and I give buyers personal home tours of Gilbert's new construction communities every week. This blog is your inside guide to Bella Storia: what it is, who it's for, what the homes look like, what you'll pay, and most importantly, whether it's the right fit for your life.
Let's take a tour.
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What Is Bella Storia?
Bella Storia is one of Gilbert's newest master-planned communities, located at the northwest corner of Power and Williams Field roads. It just received the green light for its residential and multifamily sections, and construction is actively underway on the north parcels.
The Bella Storia Master Plan sits at the NW corner of Power and Williams Field roads a prime East Valley intersection with strong freeway access, proximity to major employment corridors, and the established Gilbert community infrastructure surrounding it.
The master plan is a genuine mixed-use vision: the overall plan encompasses residential neighborhoods, a 367-unit apartment community, and a commercial corner at Power and Williams Field. That commercial corner still unannounced in terms of specific tenants is one of the most anticipated retail and dining announcements for this part of Gilbert. With the traffic counts at Power and Williams Field, it's only a matter of time before quality restaurants and retailers commit to this location.
The builder behind Bella Storia's for-sale residential component is
Risewell Homes formerly known as New Home Co., rebranded with the same award-winning team and track record. They build in Arizona, California, and a handful of other states, and they've won awards for both design and customer service. They know what they're doing.
Risewell Homes artfully blends timeless style and innovative design to create new construction homes for a modern lifestyle. The company focuses on connectivity and sustainability for smarter, healthier living. Known for their award-winning sales team and transparent process, Risewell Homes helps buyers personalize each home with curated design packages.
What Makes Bella Storia Different
Before we get into the specific products, it's worth understanding what makes Bella Storia genuinely distinctive in Gilbert's 2026 new construction landscape.
Two distinct product types in one master plan. Bella Storia offers both townhomes (The Towns) and single-family homes (The Cottages) within the same master-planned community. This is specifically valuable for buyers at different life stages or budget tiers who want to live in the same community first-time buyers in The Towns, growing families in The Cottages, all sharing the same amenity infrastructure.
A price point that fills a real gap. With townhomes starting in the high $400s and single-family homes starting in the high $500s, Bella Storia is among the most accessible new construction options in Gilbert. For buyers who've been searching Gilbert and keep finding $700,000+ communities, Bella Storia offers a genuine path into a new Gilbert community without stretching to the market's upper limits.
Higley Unified School District. Students living in Bella Storia follow a designated feeder pattern within the Higley Unified District. Every Higley campus earned an A in the 2024-25 school year every single one. For families who want A-rated school access in Gilbert at a more accessible price point than GPS-territory communities, Bella Storia delivers.
Location between three major demand drivers. ASU Polytechnic Campus, Phoenix-Mesa Gateway Airport, and the major employment corridors of Gilbert, Chandler, and Mesa are all within easy reach. For young professionals, remote workers with occasional business travel needs, and dual-income households with East Valley employment Bella Storia's location is genuinely practical.
Built with connectivity and sustainability in mind. Smart-home features smart lighting, locks, and energy-efficient systems built right in.In Arizona's extreme climate, energy efficiency isn't a luxury feature it's a real monthly financial benefit. Risewell's focus on smarter, healthier living shows up in construction standards that reduce utility costs compared to older resale homes.
The Towns at Bella Storia :The Townhome Collection
The Towns at Bella Storia offer the perfect first chapter for first-time buyers seeking low-maintenance two-story townhomes in the sought-after city of Gilbert.
Starting price: High $400s
Size: 1,200 to 1,580 square feet
Bedrooms/Baths: 2 to 3 bedrooms, 2.5 baths
Configuration: Three flexible, alley-loaded floor plans
The Towns give new buyers a real path to ownership without compromise. As part of the Bella Storia master plan, residents enjoy access to a community pool, clubhouse, and pocket parks.
What The Towns Deliver
The alley-loaded design is a specific and important feature of The Towns. Alley-loaded means your garage is accessed from the rear alley rather than the front street giving the home a clean, walkable streetscape on the front and removing the garage door from the home's visual identity. The result is a neighborhood that looks more like a pedestrian-friendly community and less like a standard suburban garage-forward development.
The open-concept main level features a seamless kitchen, dining, and great room for easy everyday living and entertaining. The private upstairs layout features a spacious primary suite with walk-in closet and dual-sink bath.
For the largest plan in The Towns collection: open-concept kitchen, dining, and great room for spacious, connected living, with a generous upstairs loft offering flexible space perfect for a home office, playroom, or media room.
Who The Towns are right for: First-time buyers who want to get into Gilbert's new construction market at the most accessible price point. Young professionals who want low-maintenance living with community amenities. Buyers who've been priced out of Gilbert's single-family new construction market and want a genuine East Valley community without the commute from outer suburbs. Investors who see rental demand from ASU Polytechnic students and young professionals in this corridor.
What to look for on your Towns tour: The alley-loaded garage approach walk the alley and see how the rear access functions in practice. The loft size in the largest plan is it genuinely usable as a dedicated office? The proximity of your specific townhome to the community pool and park amenities. The party wall situation which wall is shared with neighbors and how is noise mitigation handled in the construction?
The Cottages at Bella Storia :The Single-Family Collection
The Cottages at Bella Storia bring together traditional single-family design and low-maintenance living in one of Gilbert's newest communities.
Starting price: High $500s
Size: 2,343 to 2,558 square feet
Bedrooms/Baths: 3 to 5 bedrooms, 3 to 4 baths
Configuration: Two-story residences with generous floor plans
Set within the Bella Storia master plan, residents enjoy a community pool, clubhouse, and pocket parks alongside highly-rated Higley Unified schools.
What The Cottages Deliver
The Cottages represent the single-family component of Bella Storia larger floor plans, more bedrooms, and the detached single-family character that growing families specifically want. At 2,343 to 2,558 square feet starting in the high $500s, The Cottages offer some of the most compelling new construction square-footage-per-dollar in Gilbert's current market.
Key floor plan features of The Cottages:
First-floor bedroom and full bath ideal for guests or multigenerational living, plus versatile upstairs loft. Spacious primary suite with dual sinks and walk-in closet, along with covered patio, upstairs laundry, and two-car garage.
The first-floor bedroom and full bath is specifically notable it addresses one of the most common buyer requests in Gilbert's market: a main-level bedroom for aging parents, frequent guests, or live-in caregivers. Having this designed into the floor plan from the beginning is significantly better than trying to retrofit a downstairs sleeping space in a home that wasn't built for it.
The largest plan in the collection features 4 to 5 bedrooms and 3 to 4 baths, plus an optional fifth bedroom in lieu of loft. For growing families who need the flexibility of a fifth bedroom now or in the future, this optional configuration makes The Cottages genuinely adaptable.
Who The Cottages are right for: Growing families who want new construction in Gilbert at a more accessible price than the $700,000 to $1 million communities dominating the market. Buyers who need the first-floor bedroom configuration for multigenerational living. Households that want 2,300 to 2,600 square feet of well-designed modern space with Higley Unified school access and Bella Storia's community amenities.
What to look for on your Cottages tour: The first-floor bedroom's separation from the main living areas is it genuinely private enough for multigenerational use? The covered patio size and which direction it faces east or north facing is preferable for usable outdoor space in Arizona summer. The upstairs loft layout in the non-fifth-bedroom configuration. The primary suite dimensions does your actual furniture fit in the space shown in the model?
The Community Amenities
Community pool, playground, lounge area, picnic tables, and cornhole boards.
Bella Storia's amenity package is focused and practical a resort-style community pool, a playground, and the outdoor social infrastructure that gives a neighborhood its gathering energy. The clubhouse provides covered event space for community programming and resident use.
Risewell Homes has incorporated specific design elements into Bella Storia to foster a sense of place. The single-family neighborhood features 6 amenities, with playground being a key example of the available facilities. Pocket parks distributed throughout the community rather than one central park give multiple neighborhoods within Bella Storia their own local green space rather than requiring residents to walk to a single distant park.
The Location: Why Power and Williams Field Works
The Power Road and Williams Field Road intersection is one of the most practically well-positioned locations for a new master-planned community in this part of Gilbert.
ASU Polytechnic Campus approximately 5 minutes away. For households with students, faculty, or staff at ASU Poly and for the growing research and technology employment cluster around the campus this proximity is a specific daily-life advantage.
Phoenix-Mesa Gateway Airport easily accessible from Bella Storia's location. For frequent business travelers, having a secondary airport 10 to 15 minutes from home without the Sky Harbor traffic and congestion is genuinely valuable.
Higley Unified assigned schools within two miles. Assigned schools are within two miles or a 10-minute drive of the community.No long school commutes on top of everything else.
Major employment hubs in Gilbert, Chandler, and Mesa all within practical commuting distance via the Loop 202 and US-60 corridor.
The commercial corner at Power and Williams Field. The big question mark is the commercial corner at Power and Williams Field. Nothing's been announced yet, but with that much traffic, it's only a matter of time before we see retail, restaurants, or maybe even something a little bigger land there. When this commercial component delivers and the traffic counts at this intersection make it a strong location for quality retail Bella Storia residents will benefit from walkable or near-walkable commercial access that most East Valley master-planned communities never achieve.
The Home Tour Experience: Visiting Bella Storia With Me
I give buyers personal tours of Bella Storia and every active Gilbert new construction community every week. When you tour with me:
You have a buyer's agent specifically representing your interests not the builder's sales agent who represents Risewell Homes. This costs you nothing. The builder pays my commission regardless of whether you bring representation.
I verify the school assignment at your specific address not just confirm the district.
I review the builder contract before you sign because builder contracts are lengthy, complex documents written in the builder's favor, and you deserve to understand what you're committing to.
I help you evaluate Bella Storia against the full Gilbert new construction landscape so you're choosing it because it's genuinely right for you, not just because the model home staged well.
Frequently Asked Questions: Bella Storia Gilbert Arizona
Where is Bella Storia located in Gilbert?
Bella Storia is located at the northwest corner of Power and Williams Field roads in Gilbert, Arizona.
Who builds Bella Storia?
Risewell Homes formerly New Home Co. builds the for-sale residential components at Bella Storia. Known for award-winning design and a transparent buyer process with curated design packages.
What are the home prices at Bella Storia?
The Towns at Bella Storia start in the high $400s. The Cottages at Bella Storia start in the high $500s.
What school district serves Bella Storia?
Students at Bella Storia follow a designated feeder pattern within the Higley Unified District one of Arizona's top-rated school districts, with every campus earning an A in the 2024-25 school year.
What floor plans are available at Bella Storia?
The Towns offer three alley-loaded floor plans from 1,200 to 1,580 square feet with 2 to 3 bedrooms. The Cottages offer floor plans from 2,343 to 2,558 square feet with 3 to 5 bedrooms and optional loft or fifth bedroom configurations.
What amenities does Bella Storia have?
Community pool, playground, lounge area, picnic tables, cornhole boards, and a clubhouse. Pocket parks distributed throughout the neighborhood.
Is Bella Storia a good investment?
Projects like Bella Storia are what keep Gilbert one of the most in-demand spots in the Valley. It's not just about adding homes it's about adding neighborhoods that actually feel like communities. If you're thinking about buying, Bella Storia could be a great option if you want something new, modern, and family-friendly without Scottsdale or Chandler prices.
Ready to Tour Bella Storia?
Bella Storia is one of the most genuinely exciting new construction opportunities in Gilbert right now accessible pricing, quality builder, Higley Unified schools, smart-home features, and a master plan that's being built with real community intent rather than just square footage.
If you're ready to schedule a home tour of Bella Storia or want to compare it against the other Gilbert new construction communities currently available reach out to me directly. I'll set up a personalized tour, walk you through every model with honest expert commentary, and make sure you have everything you need to make a confident, informed decision.
That's what a Gilbert new construction specialist does. And that's exactly what I'm here for.
Work With Alejandra Your Gilbert New Construction Specialist
Alejandra Paladino, REALTOR®
eXp Realty
Call or Text: [480.382.0519]
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