The housing market is shifting, and that’s not a bad thing. In fact, it means we’re heading toward a healthier, more balanced real estate environment – one where both buyers and sellers can succeed. If you’ve been thinking about selling your home, whether that’s in the next few weeks or sometime next year, now is a great time to get informed and prepare your strategy.
Over the past few years, sellers have enjoyed an extreme market advantage. Homes were flying off the shelves, bidding wars were common, and buyers were waiving contingencies just to get an offer accepted. But those days are behind us, and what we’re seeing now is a return to a more traditional market. That means understanding the current landscape is more important than ever.
Here’s what sellers need to know to succeed in today’s housing market:
1. Inventory Is Growing, and Buyer Power Is Returning
According to the latest real estate data, housing inventory is rising. That’s great news for buyers who finally have more options to choose from. But for sellers, it means you’re facing more competition.
This increase in available homes doesn’t mean buyers are in control everywhere. In many markets, inventory is still below historic norms. But in areas where the number of listings has rebounded, buyers may be able to negotiate more confidently.
If you're selling in a market with balanced or rising inventory, it’s crucial to position your home to stand out. That starts with pricing it correctly and preparing it to shine. Working with a local expert like Alejandra Paladino, REALTOR® and host of "The American Dream," means you’ll get hyper-local advice tailored to your specific neighborhood conditions in Arizona.
2. Pricing It Right Is Essential
With more homes on the market, today’s buyers are less likely to overpay. According to Realtor.com, a growing number of sellers are having to reduce their asking prices to attract interest. In fact, nearly 1 in 5 listings saw a price cut recently.
Buyers are savvy. They’ve been watching the market closely and know what a fair deal looks like. That means your pricing strategy needs to be spot-on from the start. Overpricing your home can lead to it sitting longer and eventually needing a price cut – which may raise red flags for buyers.
Alejandra Paladino understands pricing dynamics in neighborhoods across the Phoenix Metro area, from Queen Creek to Scottsdale. Her market insight helps sellers set competitive prices that attract buyers and maximize returns.
3. Flexibility Is Your Secret Weapon
Negotiation is back on the table. With less competition, buyers are asking for inspections, requesting repairs, and seeking closing cost assistance. According to Redfin, nearly 44.4% of sellers are now making concessions.
Instead of viewing concessions as losses, think of them as strategic tools to get your deal across the finish line. In many cases, small gestures – like covering closing costs or offering a home warranty – can help seal the deal.
With over 55% home price growth over the past five years, most sellers still have significant equity. That means there’s room to be flexible while still walking away with a strong return.
Alejandra Paladino is known for her savvy negotiation skills and ability to create win-win deals. She helps sellers navigate offers and counteroffers with clarity, ensuring you get favorable terms without unnecessary stress.
Final Thoughts
This isn’t a market to fear – it’s a market to understand. The sellers who are winning right now are those who embrace today’s conditions with realistic expectations and smart strategies.
The days of over-asking and immediate offers may be behind us, but what’s ahead is a healthier, more sustainable housing market. And that’s a win for everyone involved.
Whether you’re ready to sell next month or just starting to think about it, connect with Alejandra Paladino today. She’ll walk you through current market trends in your area, help you prep your home for sale, and craft a strategy that works in today’s evolving market.
? Start your selling journey today at zoomtoarizona.com or reach out directly at 480.382.0519.
Alejandra Paladino – REALTOR® | eXp Realty
Host of The American Dream
Digital Marketing Expert | New Construction Specialist
Helping Arizona sellers move smartly in any market.